How Do Content Locks Work Using Thrive Leads?
I’m setting up this post to illustrate the concept of content locks.
What is a “Content Lock”?
Content Lock allows you to block a portion of your content and make it for subscribers only. It is a way to provide premium content for your audience, in exchange for their email addresses. Typically this provides a way to opt in and deliver lead magnets in a way that is less obtrusive than with popups and landing pages. Content locks requires users to enter their email address in order to see the content being hidden, which is typically represented by “blurry” text. If a user is already an email subscriber, then they will see the full blog posts.
Those who aren’t subscribers, will see a blurred version of the locked content portion of the blog post.
Here is an Example of a Content Lock:
The next or following paragraph is considered premium content, so in this paragraph you would would outline what it contains and why people would want it…
THIS PREMIUM CONTENT IS LOCKED!
Get free & instant access by entering your details below:-
Quisque eget libero nisi. Vestibulum augue nunc, vehicula ut auctor ut, gravida in mi. In ac tortor laoreet, ultricies augue auctor, lacinia neque. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nunc nec sapien a diam vulputate faucibus. Maecenas et augue venenatis, pretium ligula sit.
Sample Headline
Maecenas pretium ex sit amet orci lobortis venenatis. Donec laoreet consectetur rhoncus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Curabitur sodales bibendum velit, non posuere urna aliquet id. Quisque iaculis ultrices elit sed sagittis. Curabitur volutpat, nibh nec mollis cursus, metus orci scelerisque metus, eu tempor turpis lacus in purus. Pellentesque condimentum iaculis ligula, ut vehicula metus porta ut. Praesent et ante elementum, egestas tortor eu, pharetra velit. Aenean.
Sample Premium Video
Some Notes On Using Content Locks
Once someone subscribes, the content will always be visible and unlocked for this person when they return to the website.
Content locks can make a blurry version of the content visible to hint at what is underneath, but the copywriting leading up to the content lock, the graphics and headlines themselves should be compelling enough to where people want to opt-in.
- Content locks are ideally suited for in-line content which includes premium videos, images, graphics, infographics etc.
- The best use-case is to apply these to articles that have an intrinsic value already, but where you offer the reader to download a PDF, watch a more in0-depth video and offer additional value as a sort of “up-sell” to the article itself
- Content locks can provide downloadable links for PDFs, for example, but there are some marketing and analytics benefits from having separate landing pages for lead magnets, which improve measuring conversion rates, and
- The above example of a content lock was implemented using Thrive leads, however there are other ways to integrate content locking, for example “Optin Monster” features a content lock function.
Here is another example of locked content:
PREMIUM CONTENT LOCKED
Enter Your Details For Instant Access
Duis sed odio sit amet nibh vulputate cursus a sit ametmauris aenean sollicitudin, lorem bibendum?
Welcome Stranger! This is an example Text for your fantastic Promo Box! Feel Free to delete it and replace it with your own fancy Message!
Pellentesque vitae ex mauris. Suspendisse congue dolor in dui maximus suscipit. Quisque in ullamcorper lorem, at viverra turpis. Duis efficitur ultrices accumsan. Nullam pretium aliquet libero, nec sodales orci porttitor ac. Pellentesque orci augue, rhoncus eleifend hendrerit nec, molestie sit amet tortor. Aliquam sed neque justo.
Vivamus sit amet odio sit amet arcu posuere aliquam mollis vel ex. Donec lobortis lorem erat, eu posuere tellus ultrices ut. Sed sed neque vel risus mattis rutrum quis quis lorem. Maecenas lorem leo, venenatis et gravida sed, pharetra eget diam. Proin tincidunt fringilla est sit amet condimentum. Sed vitae mattis nunc. Proin id auctor turpis, malesuada mattis nulla. Nam ut ex sit amet nunc ultrices luctus.
Phasellus nec pellentesque dui. Sed eu placerat massa. Donec nec tortor tempor mi scelerisque volutpat vitae at ipsum. Cras ac urna eu leo varius venenatis eget ac diam. Donec at magna nulla. In vulputate pharetra bibendum. Praesent.